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Our courses

Sales Techniques

Needs analysis, product presentation and handling objections in store and phone sales; 4 weeks, 2 evenings a week, with live role plays.

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The Sales Techniques course covers every step from first contact to after-sales in retail and corporate sales, hands-on. Our trainers are professionals with at least 10 years of field sales and sales management experience.

Programme

  1. Week 1: Customer types, first impressions and questioning techniques
  2. Week 2: Needs analysis and benefit-focused product presentation
  3. Week 3: Price objections, negotiation and closing
  4. Week 4: Phone sales, complaint handling and winning customers back

Course details

  • 24 hours in total; Tuesdays and Thursdays 19:00–22:00
  • Maximum 16 participants per class
  • Video-recorded role plays and individual feedback in every session
  • Certificate of attendance for those meeting the 80% attendance requirement

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Frequently Asked Questions

No. The programme is designed for people new to sales and those with 1–3 years of experience. Role plays are matched to your level.

You can make up a missed session free of charge in the same module next term. At least 80% attendance is required for the certificate.
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